AI Interview Training App
A web app that offers a range of tools, including expert video lessons, quizzes, answer builders, question libraries, video practice, and AI feedback, to help job seekers land their dream job.
Role: Product Lead
Problem Statement
Job seekers struggle to find reliable, industry-specific training resources and often lack practical tools for effective interview preparation.
The overwhelming amount of scattered information online makes it difficult to access tailored learning experiences.
There is a need for a comprehensive platform that consolidates high-quality content, offers personalized learning, and provides interactive tools with real-time feedback to help users confidently prepare for interviews.
Goal Statement
Develop an AI-powered app that provides job seekers with a comprehensive, all-in-one platform that delivers high-quality, personalized training resources.
The app will streamline the learning process by offering expert video lessons, quizzes, answer builders, question libraries and an AI-powered mock interview simulator.
Users will be able to set their own learning paths based on industry, role, and skill level, and receive real-time feedback to enhance their interview readiness and boost their confidence.
DISCOVER
User Research
To gain a profound understanding of the challenges faced by job seekers, we conducted customer development calls. These insightful conversations revealed 4 primary needs:
Actionable Learning Modules: Users need practical, easy-to-follow video and written lessons that offer clear, actionable advice from experts, helping them to understand and apply key concepts.
Personalized Learning Experience: Users require training content tailored to their specific industry, role, and skill level, ensuring that the material is relevant and applicable to their unique needs.
Interactive Practice Tools: Users need an AI-powered mock interview simulator that allows them to practice answering questions, receive instant feedback, and refine their performance.
Progress Tracking and Feedback: Users need to track their learning progress, challenge themselves with quizzes, and receive detailed feedback on their answers, body language, and communication skills to improve over time.
Onboarding Survey
We defined user segments based on their onboarding answers (situations and needs), grouping users by experience level, situations and areas of improvement. This segmentation allowed us to tailor the user experience by offering personalized recommendations, such as interview practice questions relevant to their field or targeted feedback on their specific challenges.
IDEATE
User Scenarios
After conducting interviews, we extrapolated multiple user scenarios and defined key insights, which were then translated into specific user needs.
For New Graduates, the app should provide foundational knowledge and confidence-building tools essential for entering the job market.
Career Advancing users should receive specialized content to enhance leadership skills and stand out in competitive roles.
Aspiring Managers should be supported with modules and practice scenarios that emphasize strategic thinking and team management.
Career Changers should benefit from transitional learning resources that help them map their existing skills to new industries, confidently repositioning themselves for success in a new field.
Personalized Learning User Flow
The next crucial step was to design a personalized learning journey that mixes learning with hands-on practice and real-time feedback.
This approach ensures that users are not just passively consuming information, but actively applying what they've learned in practical scenarios. By blending instructional content with interactive exercises and immediate evaluations, the learning process becomes more dynamic and effective. Users can continuously refine their skills, reinforcing their knowledge through repetition and practice while receiving tailored feedback to guide their improvement.
This iterative process not only enhances retention but also builds confidence, as users can track their progress and see tangible results in their preparation.
Ultimately, this personalized learning flow transforms the way users prepare for their careers, making the experience more engaging, relevant, and impactful.
Personalized AI Learning Plan
Our next step was to craft a personalized AI learning plan for each user, utilizing insights from onboarding responses, app usage, and performance results.
We incorporated the following gamification strategies:
Setup Challenge during Onboarding: Introducing personalized challenges right from the onboarding process to tailor the learning journey to individual user goals.
Keep Users Motivated Along the Way: Implementing motivational elements such as encouragement messages, timely notifications, and accessible help features to support users throughout their learning experience.
Visual Progress Feedback: Employing visual indicators such as progress bars, scores, and levels to provide users with a clear and engaging overview of their learning progress.
Rewards Upon Completing Sections: Offering instant AI feedback and personalized action plans as rewards for successfully completing sections, enhancing the learning experience.
DESIGN
Wireframes
The next step was to create wireframes for our app, which focused on translating its comprehensive features into a user-friendly design. This process involved mapping out how users will interact with personalized learning modules, practice quizzes, and the AI-driven mock interview simulator.
By developing these wireframes, we aimed to ensure that each element—from accessing tailored training content to receiving real-time feedback—is intuitively organized and easy to navigate. This preliminary design phase was crucial in visualizing the user journey, optimizing layout, and refining functionality to create a seamless and engaging learning experience.
UI Design & Prototype
The next step was to develop the UI designs, bringing the app's wireframes to life with a visually appealing and intuitive interface.
The goal was to ensure that the app not only looks polished and professional but also enhances usability, making it easy for users to navigate through personalized learning modules, take quizzes, and engage with the AI-driven mock interview simulator.
By focusing on aesthetics and functionality, the UI design process aimed to create an environment where users feel motivated, confident, and supported throughout their learning journey.
Web App UI Screens
Mobile App UI Screens
Design System
I developed a comprehensive design system using an atomic design approach. This system began with foundational elements like colors and styles, ensuring consistency in visual identity. I established a cohesive typography hierarchy to maintain readability and brand alignment. Next, I designed a set of icons to provide clear, intuitive visual communication. Finally, I created flexible components, such as buttons, navigation, and cards, that could be reused and adapted across the project. This systematic approach streamlined development and ensured a consistent user experience throughout the product..
User Testing
User testing focused on the scenario where learning is seamlessly integrated with practice and quizzes, a key feature of our app.
During this phase, we observed how users interacted with the personalized learning modules, engaged with the quizzes, and utilized the AI-driven practice tools. The testing aimed to evaluate the effectiveness of this blended approach in reinforcing knowledge and building confidence.
Feedback from users highlighted areas where the learning flow could be further refined, such as the clarity of instructions, the difficulty progression, and the responsiveness of the feedback provided. This valuable input allowed us to fine-tune the app, ensuring that the integration of learning, practice, and quizzes not only enhanced the user experience but also effectively prepared users for real-world interviews.
Impact
-
35%
User Growth
Achieved a 35% increase in registered users within six months of launch, with thousands of job seekers utilizing the platform for interview preparation.
-
15 +
Universities
Expanded the platform’s B2B partnerships, onboarding 15+ universities to assist career centers in helping students land internships and jobs.
Next Steps
After completing user testing, the next steps for the app would involve several key phases:
Refinement and Iteration: Based on user feedback from the testing phase, refine the app's features, interface, and user flow. This may include adjusting difficulty levels, enhancing feedback mechanisms, and optimizing the learning and practice experience to better meet user needs.
Content Expansion: Develop additional learning modules, quizzes, and practice scenarios to cater to a broader range of industries, roles, and user skill levels. This will enhance the app's versatility and appeal to a wider audience.